No Control, a fan favourite of all the Directioners is one of the songs which was expected to have a video but did not. Throughout the campaign, Tomlinson tweeted his support and thanks, and followed various radio DJs who played the song on Twitter.Ī summary of the project can be viewed in the video link. Tomlinson also spoke again about the project at the 2015 Billboard Awards. Louis Tomlinson spoke about the band's appreciation of the project on The Late Late Show with James Corden and commended the fanbase for unifying in such a short amount of time. The song reached #1 on iTunes in Sweden, Finland and Greece. Billboard added No Control to their annual "Song of the Summer" poll after it received thousands of votes, despite non-singles usually not being eligible for the list. Several media publications wrote articles on the project and a Polish TV station reported it on their evening news show. Many media companies, such as MTV, showed their support in various ways. The song was also the top trending topic on Billboard's twitter chart, and, at one point, the entire Four album made the chart as well. In less than a week, No Control had been played on over 60 stations worldwide, including BBC Radio 1 and Z100 New York. Radio responded positively and began playing the track within 24 hours of the campaign starting. Using social media, millions of people tweeted, texted and called radio stations all over the world. The online campaign was called #ProjectNoControl or #NoControlDay. Fans also felt the FOUR album was not receiving the public recognition or exposure it deserved, with only two singles released, and their current tour at the time barely featuring any songs from the album. During the fight, Naughty Boy implied Louis was a subpar performer. The idea came about due to frustration with harsh words exchanged in an online fight between Louis Tomlinson, producer Naughty Boy and former One Direction member Zayn Malik. In May 2015, fans worldwide began to promote No Control online, as if it were an official single. On August 16, 2015, No Control became the first non-single to ever win a Teen Choice Award. It is also notable for the global social media campaign it inspired. Like many tracks on the FOUR album, its frank lyrical discussion of sex marks a clear transition into a more mature sound for the band. No Control features overtly sexual lyrics. Tomlinson co-wrote the song with Liam Payne. It features Louis Tomlinson on primary lead vocal for the chorus, a first for him. No Control is a significant track for several reasons. On Novemthey announced new song No Control. ![]() The band members, along with the band's official account, then tweeted about Fireproof. On September 8, 2014, One Direction announced the release of their fourth album titled, Four, on the Today Show.
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